Car Design Research Q2 - Downsizing the 'allroad'


The ‘allroad’ aesthetic is trickling down to the A-segment. The look is so-called because it was led by Audi’s range of ‘Allroad’ products, which raise the ride height, add lower body cladding and subtly change detailing of the mainstream estate car products. Volvo’s ‘XC’ and Skoda’s ‘Scout’ models do similar things, but until now we’ve not seen this aesthetic approach applied to the smallest segment of cars.

However, three recent models show how the look is trickling down and being applied to what are traditionally seen as city cars, too.

VW Cross Up

The Cross Up – shown at Geneva – features lower body cladding, a pair of roof-rails and contrast silver bash plates to give it a more ‘rugged’ quality than its regular counterpart.

Opel Adam Rocks

The Adam Rocks concept, also shown at Geneva, adds not only the lower body cladding, but a folding canvas roof to the Adam’s fashion repertoire – keeping it very much on trend.

Fiat Uno (Brazilian Market)

The Uno is an example of how a small amount of body cladding, roof rails and rise in ride height lends extra attitude and toughness to a regular car. This look has strong appeal in markets such as the Uno’s home of Brazil.

 

 

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