Earlier this year at Auto China (aka the Beijing Motor Show), Mercedes unveiled something of a statement of intent with the Concept Style Coupé. The aim was to instill avantgarde design into the sporty executive coupé market, and what makes the CSC so exciting is that it's very nearly production ready as it is, with a four-cylinder 211bhp petrol engine and 4MATIC all-wheel drive system.
Residents of London were given the chance to see the CSC in the metal at this year's 100% Design show as part of the 2012 London Design Festival, and although surrounded by mock lasers, the car's presence was palpable - despite looking smaller in the metal than it does in the moody press photographs.
More muscular than anything currently on sale, the CSC's exterior features an 'interplay between concave and convex surfaces' and a diamond-look grill that's clearly influenced by the A-Class Concept shown at the Geneva Motor Show. The headlights are intended to mimic a predatory animal, and as such shine red when the car is in standby mode.
The car's side profile is characterized by three sinewy lines that combine to give the CSC a tapered stance that's biased towards the rear, although this is hard to see in low light.