Mercedes Silver Arrow LA Design Challenge 2011


In homage to 125 years of automotive innovation and design excellence, Mercedes-Benz Advanced Design of North America features a story with two techno characters that have achieved a unique harmony between safety and style; the iconic Mercedes-Benz Silver Arrow racecar, and the under appreciated ‘Crash test dummy.’

In a futuristic society of increased artificial intelligence, two enlightened crash test mannequins, Hans05 and Franz02, show that they’re no dummies when it comes to recognizing a potential catastrophe and decide to take matters into their own hands. As the evil battering ram Dr. Crash-Barrier seeks to continue his reign of terror and mayhem, the two heroes take action to save their beloved Mercedes-Benz Silver Arrow. They lead the relentless ‘Dr. Barrier’ on an action packed thrill ride through the past and future of transportation.

A long-slung, sculpture on wheels - actually on ‘Hoops’ - the Mercedes-Benz Silver Arrow has proportions reminiscent of the Mercedes-Benz W125 series, a Silberpfeil racecar of the late 1930’s and the Uhlenhaut SLR from the 50’s. The overall shape follows distinguished Mercedes-Benz design traditions and is born from a dominant Formula 1 racing legacy. It also features a diagonally configured, hub-less roller track for ‘Omni-Directional’ maneuvering.

Brought to you by the creators of ‘Biome, a car grown from trees’, this epic adventure has it all, including a surprise ending that will have audiences cheering as our reluctant heroes save the day with a little old- school subterfuge and help from the great tradition of the Mercedes-Benz automobiles.

Designers:

Design Director: Hubert Lee
Designers: Jackson Luttig, Yasu Sato
Designer/Animation: Alan Barrington