I am forever excited by interdisciplinary trends and opportunities, which is something I have taken advantage of during my studies at the RCA. I look to a combination of my strengths such as sketching and experimental CAD to inspire unique design development, for which my Renault internship project is a perfect example.
The Art of Serenity
My final project is based on the topic of Manufacturing for Brand Identity and aims to focus on process, to create a fresh and unique brand association. Thorough research with contrasting perspectives has driven my concept development to understand both possibilities within manufacturing, and that the true meaning of identity, for identity is theatre. Linked with the manufacturing of more efficient vehicular components, and opportunity presents itself; to create a modern, exciting and theatrical identity by embracing serenity.