Concept - Luxgen Neora


Concept - Luxgen Neora

Luxgen says: The Neora perfectly represents Luxgen’s brand spirit of ‘Think Ahead’ and its new form of appearance will be the design cues for Luxgen’s upcoming models

Spec sheet: A neatly designed all-electric ‘tech-connected’ concept for fledgling brand Luxgen (the name is modestly derived from ‘Luxury x Genius’) courtesy of new Chinese/Taiwanese parent company Dongfeng Yulon

If you recognise echoes of various GM concepts and production cars in this vehicle – especially around the Cheetah-face style front headlights akin to the Opel Insignia – it will come as no surprise to learn the Neora is the work of ex-GM designer James Shyr who worked as a director at GM’s Chinese design studio PATAC based in Shanghai. Still, it’s a tidy enough exterior design, if a little fussy in the chrome grille execution. The inside is better, where a blue-lit ambient cabin with distinctive air vents is further differentiated by fresh use of recycled and non-dyed or processed light wood on the dashboard top. The concept – in association with mobile smart phone maker HTC – also promises high levels of connectivity with access to a computer data cloud and the ability to book recharging stations remotely by phone as well as gauge existing remaining charge, alongside retro-futuristic Tron-a-like head-up display vistas. Production details were scarce but the decent quality of the concept and Luxgen’s other recent pre-production prototypes suggest the marque could yet be another new Asian car brand to watch.